Blog posts and interviews designed to help you grow as a partnership pro.
Top 5 Benefits of Short Form Content
It seems like these days, everyone is trying to produce long-form content. But what if I told you that the best content is actually short form? That's right, shorter pieces of content are often more engaging and easier to consume.
Video: The Best Partner Enablement Medium
Video is the best partner enablement tool because it's engaging, interactive, and can be used by partners at their convenience.
Top 3 Partner Marketing Challenges and How to Solve for Them
Oftentimes as a partnership manager, you are borrowing resources from your central marketing team.
5 Tips on Writing a Great Customer Case Study
Not all partners will make a great subject for a case study. You want to choose a partner who has a good us + them = better customer experience story.
Top 5 Partnership Marketing Must-Haves
It's no secret that content is king when it comes to partner marketing. But what kind of content should your team be focused on producing?