Mar 12, 2022
The goal of this project was to give a fresh look to an existing e-commerce website, while also improving its user experience and increasing its conversion rate. The website had an outdated design and layout, which made it difficult for users to navigate and find what they were looking for.
Challenges & Approach
The main challenge was to redesign the website in a way that improved its usability and user experience without disrupting its existing functionality. To overcome this challenge, I conducted a thorough analysis of the website's existing design and layout and identified areas for improvement. I then developed a new design that was both aesthetically pleasing and user-friendly, while also ensuring that the website's functionality was not impacted.
The redesigned e-commerce website had a modern and user-friendly design that improved its overall user experience. The website's conversion rate increased by 25%, which resulted in a significant increase in sales.